APL (Attitudes & Persuasion Lab)

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Research in the lab focuses broadly on the situational and individual difference factors responsible for changes in beliefs, attitudes, and behaviors. Much of this work explores implications of the Elaboration Likelihood Model of persuasion for understanding prejudice, consumer choices, political and legal decisions, and health behaviors. Topics of special current interest include: understanding the role of meta-cognitive (e.g., confidence/certainty) as well as implicit (automatic or unconscious) factors in persuasion, resistance to change, and advocacy; the effect of racial and ethnic prejudice, stereotypes, specific emotions and morality on social judgment and behavior.  Lab members also investigate how people correct their evaluations for various factors they think may have biased their judgments (such as stereotypes they hold or emotions they are experiencing).

APL SCHEDULE

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